Marketing

Free Resources

Our Free IT Business Builder Membership provides access to a considerable selection of assets from each area of our IT Business Builder Training and Resource Centers, including structured training courses and classes, best practice guides, books, forms, tools, marketing collateral, documents, processes and procedures, slide decks, videos, webinars and much more.

Best Practice Guides

The Best I.T. Sales & Marketing BOOK EVER! focuses squarely on one of the most challenging aspects of running a successful I.T. practice - growing through effective sales and marketing. At nearly 500 pages, The Best I.T. Sales & Marketing BOOK EVER! reveals how to successfully sell and market I.T. solutions and become a Trusted Advisor to your clients.

Business Processes

Our best practices-based business processes for improving your marketing, branding and lead generation outcomes will save you from making costly mistakes and accelerate your marketing ROI with the most successful, repeatable direct and indirect offline and online marketing techniques and tactics to help you achieve your lead generation and conversion goals.

Calculators

Our extensive library of client-facing articles attract and engage your target audience, and cover topics of curiosity and concern for business owners such as leadership, security, technology tips and tricks, the Cloud, outsourcing IT services and more. Use these assets in your newsletters, blog posts and website to increase brand awareness and lead generation outcomes.

Client Facing Articles

Our extensive library of client-facing articles attract and engage your target audience, and cover topics of curiosity and concern for business owners such as leadership, security, technology tips and tricks, the Cloud, outsourcing IT services and more. Use these assets in your newsletters, blog posts and website to increase brand awareness and lead generation outcomes.

Documents

Our document archive includes a vast selection of just about every resource you need to build, transform or improve your IT, Security, Managed Services or Cloud practice’s marketing performance with countless marketing plan templates, strategies, workflows, MDF request forms, white papers, strategy documents, marketing campaign schedules and more.

Downloads

Leverage our powerful search system to locate and download thousands of IT, MSP and Cloud marketing and lead generation and conversion improvement tools and resources. Our downloads include email, direct mail and postcard templates, appointment-setting and telemarketing scripts, marketing ROI calculators, PowerPoint sales presentation decks and more.

Forms

Our forms library complements our document archive and incorporates a variety of business forms to support the day to day marketing processes of your IT, Security, Managed Services or Cloud practice with numerous strategic and tactical marketing business plans, case study templates, marketing processes, spreadsheets, procedures, and much more.

Key Performance Indicators

Our Key Performance Indicators (KPIs) are designed to provide you a clear view of the most critical data you should be measuring on a daily, weekly, monthly and quarterly basis in your direct and indirect, offline and offline marketing, telemarketing, business breakfast, lunch ‘n learn and webcast initiatives to remain focused on what’s most important.

Marketing Collateral

Our hundreds of individually downloadable marketing assets cover over 30 different IT services and solutions, and include a diverse selection of editable marketing messages incorporated into numerous email, direct mail and postcard templates, as well as telemarketing scripts, PowerPoint sales presentation decks and more to improve lead capture and conversion.

Marketing Kits

Our comprehensive Managed IT Services and IT Solution marketing kits contain everything you need to launch complete marketing campaigns including email, direct mail and postcard templates; as well as telemarketing scripts and PowerPoint sales presentation decks, and are editable and available in 20 different color combinations to align with your existing branding.

Scripts

Our telemarketing, event invitation and appointment-setting scripts are written to generate interest and curiosity in your target audience and differentiate you from your competitors. Designed to help navigate gatekeepers and reach decision-makers, our scripts identify pain and need while building urgency in your prospects to meet with you to discover how you can help.

Slide Decks

Our vast selection of PowerPoint slide decks complement each of our numerous webinar and video presentations, as well as cover marketing and sales presentations for just about every product, service or solution you promote, sell and support in your IT, Security, Managed Services, VoIP, Cloud practice and more to educate, train and enable your entire team.

Tools

Our purpose-built, proven collection of IT business improvement tools include calculators, spreadsheets, processes, procedures, workflows and more to improve your direct and indirect marketing, telemarketing, live event and webcast lead generation outcomes without reinventing the wheel. Use our tools to increase ROI and eliminate costly mistakes.

Videos

Our extensive video library includes recorded webinars, and high definition videos featuring our subject matter experts delivering live training sessions, events and panels on emerging technologies such as Managed Services, Cloud, Virtualization, Mobility, Unified Communications and more, as well as timely marketing topics such as online and offline SEO, responsive website and email marketing design and more.

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